When keeping it smart goes wrong.
During a Brooklyn Nets postgame press conference, NBA star Kyrie Irving declared to the media that he would no longer be answering questions about basketball – something he is contractually obligated to do – because basketball isn’t the most important thing to him and he only wants to talk about societal issues that he is impassioned about. This is a mistake. Kyrie is painting himself as a social elitist who is smarter than everyone else, all the while undermining awareness of his causes and alienating potential allies. People should not replicate this strategy. This is what happens when keeping it smart goes wrong.